Why do people make the choices they do?
Why do people do the things they do?
Why is one product or service more successful than another?
How on earth do you make sure that your sparkly, new idea will be useful, needed, and profitable?
When you’re so passionate about your idea or product how do you gather feedback without leading the responses?
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I help organisations answer all of these questions and more, by being independent and unbiased. I’m on a quest.
A quest to question everything. |
"Lynda has a strong ability to ask the right questions, analysing the feedback and reporting back to clients and internal stakeholders clearly and effectively.”
Qualitative research enables organisations to understand the markets they work in, find out what their customers really think of them and ask questions in an open, unbiased way. It allows them to gather feedback about improvements they’d like to make and to expose the things their customers don’t understand.
Have conversations and understand your customers’ attitudes and motivations.
Have conversations and understand your customers’ attitudes and motivations.
"Lynda’s vision and innovative thinking enabled her to respond clearly and effectively to our research requirements.”
As an expert researcher I can help you identify the questions that you want to ask your customers and draw out insights that will benefit your organisation. A good researcher will research YOU first and ask questions that pinpoint the research methodology that will achieve your research objectives.
The following steps describe the work that I do, please contact me if you’d like to discuss any or all of these research activities. I’m a Certified Member of the Market Research Society and adhere to the professional standards laid out in the MRS Code of Conduct.
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Identifying the need for researchWe’ll work together to establish what it is you need to know and how we can achieve it. I’ll listen and guide you through articulating what you want the research to achieve, and we’ll define the objectives (ask yourself, “by the end of this research we will…”).
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Deciding how to do the research, the methodologyI’ll advise on the most appropriate qualitative research approach to answer the questions we’ve identified. This might include both primary and/or secondary research methods:
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Recruiting the people to talk toYou can supply the names and contact details of people for me to invite to take part, or I can recruit participants. Who we involve depends on the objectives and questions you have. Research participants can be customers, partners, prospects, industry experts or anyone you identify who could answer your questions. Ensuring the research is ethical is important to me, if I say responses are confidential and stay anonymous, they will. I’ll look after people’s data and adhere to GDPR principles.
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Doing the research (collecting the data)You can leave me to collect the data; do the interviews, visit your customers and moderate the focus groups. As the research progresses we can be agile and keep reviewing the questions against the objectives as I work through it.
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Analysing the dataI’ll go through the data after doing the research and find the themes and relevant quotes. I'll get your answers and make connections by referring back to the research objectives.
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Reporting the findingsYou decide what level of detail you want at this stage. I can supply a comprehensive report and do a presentation of the findings, or I can summarise the themes and supply quotes which echo these and then supply you with the data so you can deep dive yourself.
I will revisit the original research objectives at this point and ensure the reporting links back to them and answers the questions you defined. |
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YOU ACT on the research (or we do more!)Over to you. I’m here if you decide you need to ask customers more questions or want to follow up on the research we’ve done.
Next steps at this point can include further research, devising personas or identifying case study topics for development. |
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"Her desire to better understand customer behaviour and underlying issues, means she gets to the crux of the problem. As well as being an experienced interviewer and moderator, she has planned and facilitated workshops - managing everything from start to finish and presented to large audiences.”
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I'd love to talk to you about your customers and research needs in order to see how I can help you validate your idea, understand your customers attitudes and motivations and analyse the market you work in. So get in touch!
info@ltresearch.co.uk
07870 898 084
Let's Connect! |
